For decades, the traditional OB/GYN practice model was relatively easy to describe. Physicians cared for women throughout their reproductive lives. They provided prenatal care, delivered babies, managed routine and complex gynecologic conditions, performed surgery when necessary, and often built practices that lasted for generations.

Improving Endometriosis Diagnosis, Treatment, and Patient Outcomes Through Education By: Dr. Steven McCarus Endometriosis continues to be one of the most challenging and often underdiagnosed conditions in women's healthcare. Affecting millions of women worldwide, the disease is frequently associated with chronic pelvic pain, infertility, reduced quality of life, and years of delayed diagnosis. As research and clinical understanding continue to evolve, healthcare providers req

By: Christopher Guinn, CEO AIMIS Endometriosis remains one of the most complex and misunderstood conditions in women’s health, affecting millions of women worldwide while continuing to challenge even the most experienced clinicians. Yet one of the most important insights emerging from recent global engagement is that the differences between how this disease is approached in Europe and the United States are not simply clinical, they are fundamentally educational. How physician

For years, surgical education has been built around a simple but flawed idea: that learning happens at specific moments in time—a conference, a course, a webinar, a certification.

Chronic pelvic pain (CPP) affects millions of women and is defined as non-cyclic pelvic pain lasting six months or longer. It is a complex condition that can significantly impact physical health, emotional well-being, and quality of life. Among the many causes of CPP, endometriosis remains one of the most common and underrecognized contributors.

Medical Education AIMIS A Case for Third-Party–Led Industry Education For decades, the medical technology and pharmaceutical industries have played a vital role in educating physicians on new therapies, devices, and techniques. Innovation moves quickly; patient care depends on clinicians having timely, accurate, and practical knowledge. At the same time, the regulatory and compliance environment surrounding physician–industry interactions has grown increasingly complex—and ri

Endometriosis is a chronic, estrogen-dependent inflammatory disease affecting approximately one in ten reproductive-aged women, though many go years without a diagnosis.

A Shift from Paternalism to Partnership For decades, medicine followed a paternalistic model—physicians made decisions, and patients followed. That model worked when treatment options were limited and information scarce. Today, however, medical care has become highly personalized. From surgical approaches to pharmacologic therapies, multiple viable options often exist for the same condition. In this environment, shared decision-making (SDM) is not just ideal—it’s essential. S

By AIMIS, referencing the AIMIS Consensus led by Steven D. McCarus, MD Why the controversy endures Endometriosis provokes outsized debate for a condition that is both common and chronically life-altering. Disagreement persists over diagnosis methods, treatment strategies, and how to reduce diagnostic delay. The AIMIS Consensus: from debate to a clinic-ready algorithm AIMIS convened experts and developed a practical algorithm focused on early-stage disease, symptom relief, and

For many women, weight plays a crucial role in surgical outcomes, recovery, and long-term reproductive health. In fact, 30–50% of patients in a typical gynecology practice are living with overweight or obesity. This makes it impossible to ignore the impact of weight on gynecologic care—and prompts the critical question: how do we address it effectively?

By: Christopher Guinn, CEO AIMIS In the years following COVID-19, physician learning habits have changed dramatically. The pandemic accelerated a trend that had already begun doctors opting for online CME (continuing medical education) over traditional in-person events. And on the surface, this shift makes sense: – Less time out of the office or OR – No travel or hotel costs – Access to accredited education from anywhere – Self-paced learning options But while virtual educati

By Christopher A. Guinn, CEO of AIMIS For decades, organizations like AAGL, SAGES, and ASMBS have been foundational in surgicaleducation, advocacy, and innovation. These esteemed societies have united specialistsunder a common goal: to enhance surgical care and mentor the next generation. Theirannual conferences, scholarly journals, and clinical guidelines have undeniably propelledthe field forward. However, in today’s rapidly evolving surgical landscape—marked by swift...

By Christopher A. Guinn, CEO of AIMIS In today’s rapidly evolving healthcare landscape, the need for effective, relevant, and timely medical education has never been greater. Physicians are expected to remain at the forefront of clinical innovation, patient care, and emerging technologies—often while balancing the demands of a busy practice, administrative responsibilities, and a personal life. For most, learning doesn’t stop after residency or fellowship. In fact, that